[Magento] Market Segmentation Suite 2.1.1

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Автор: Magento
Название: Market Segmentation Suite 2.1.1

Segmentation is one of the first things we learn about marketing and there is hardly any need to stress its importance. With its help we can target the right audience and achieve a higher degree of desired effect. Without it a lot of marketing effort is wasted by broadcasting to the wrong people, which is not only inefficient, but could also backfire, since customers really don’t like getting information that has nothing to do with them.

Unfortunately, native Magento customer segmentation is almost entirely absent, so we are here to fix it. Our Market Segmentation Suite allows to create any number of rules that create Magento customer segments based on their traits or even trait combinations. You can also save resulting segments and use them to differentiate your messages, discounts, newsletters, banners and whatever else marketing tools you employ.

Features
Create rules
Rules define the conditions that have to be met by customers before they qualify for any given segment. You’ll have a variety of options to choose from:

• Customers
  • Billing address
  • Shipping address
  • Customer group
  • Date of birth
  • Email
  • First name
  • Last name
  • Gender
  • Newsletter subscription
  • Advanced newsletter subscription
  • Registered in store
• Orders
  • Orders quantity
  • Sales amount
  • Purchased quantity
• Shopping cart
  • Grand total
  • Number of different products
  • Total items quantity
  • Subtotal
• Products
  • Product list
  • Product history

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